
The soft power of sport
Welsh sportsmen and women are flying the dragon flag on a global stage.
But can sport really play a role in how Wales projects itself to the world? Laura McAllister, Professor of Public Policy and the Governance of Wales at Cardiff University, thinks so. Professor McAllister is a former Wales international footballer and team captain, and is deputy chair of UEFA’ Women's Football Committee. She looks at the global picture of Welsh sportspeople performing internationally.

Wrexham AFC’s rise to stardom
Hollywood loves a good story.
Hollywood loves a good story. Welsh football club Wrexham AFC is writing a new chapter in its long and turbulent history, scripted by an unlikely duo: A-list actors Ryan Reynolds and Rob McElhenney.

Building a Rainbow Wall in Wales
The future of diversity in Welsh football
Tracy Brown is a senior member of Wales’ Rainbow Wall – a welcoming community of loyal LGBTQ+ football supporters. Driven by our country’s championing of community, talks about the challenges of campaigning for equal rights and to make games more enjoyable and accessible for all supporters.

Wales’ long relationship with the round ball
A brief history of Welsh football
From shock World Cup runs to a total ban on games, the history of football in Wales has served up more drama than a penalty shootout. Nick Jones, part of the team behind the Football Museum of Wales, leads us through a brief history of Welsh football.

A musical celebration of the Ewros with Merched yn Gwneud Miwsig
To celebrate that the Welsh women's national team, our girls, have reached the Ewros for the first time ever, Merched yn Gwneud Miwsig have put together some playlists to soundtrack your watch parties. So grab your mates and join us in music to celebrate this historic moment!

Black hats, petticoats and bedgowns - exploring traditional outfits in Wales
Welsh national dress
Tall black hats, bedgowns and woollen shawls: it's a look that is now regarded as the quintessential outfit of Wales. Here we explore where the eye-catching ensemble originates from and how it was popularised.

Reclaiming the Het Gymreig: how a national symbol got its edge back
The radical revival of the Welsh women’s hat
The traditional Welsh women's hat, known as the het Gymreig, is experiencing a vibrant resurgence, embraced by contemporary Welsh musicians and artists who are reimagining it as a striking symbol of cultural pride, resistance, and identity.

Wales – a footballing nation
How football etched itself into Wales' national identity
A captain of the Welsh international football team during the 1990s and early 2000s, Laura McAllister is now deputy chair of UEFA’s Women’s Football Committee and a Board Director at the Football Association of Wales Trust, as well as Professor of Public Policy and the Governance of Wales at Cardiff University. Laura shares her views on how football has firmly etched itself into Welsh identity, the importance of managing the growth of the game in the country, and how the sport can help sell Wales to the world.

Links between Wales and the Netherlands
Exploring the deep connections between the two nations
Explore the deep connections between the two nations, which feature Royal visits, wartime heroism, tourism links and sporting competition.

Links between Wales and France
Close connections across the water
Wales and France have a shared history that dates back centuries. Find out more about the strong cultural and commercial connections between these two proud Celtic nations.

The links between Wales and Germany
A partnership of business, culture and beer
From slate and coal to Bavarian lager, supermarkets, soccer stars and cutting-edge scientific research, the two nations share a long history of trade and cultural exchange – and some surprising connections.

Welsh women who have shaped our history
In honour of the Welsh women's team, we're celebrating women through Welsh history. Find out about 11 other women who have changed the shape of Welsh life through their achievements.

The Welsh charity supporting a young Swiss female football team
Gôl Cymru, the Welsh football supporters' charity, is backing a Swiss under 12 girls' football team ahead of Women's EURO 2025. Known for supporting children through football wherever Wales play, the charity recently donated kit and equipment to help the young Swiss players enjoy the game and feel part of the tournament.

A classic symbol of Welsh football fan culture
Celebrating the bucket hat
The bucket hat is an unmistakeable emblem of Welsh football fan culture. In a sea of supporters, it serves as a badge of identity for members of the Red Wall - the passionate fans who rally behind Team Cymru.

Meet Bellevue FC: an award winning, multi-ethnic and inclusion-focused football club
Bellevue FC in Wrexham has become a vibrant hub for inclusion, welcoming players from over 30 countries and offering asylum seekers and migrants their first sense of community through football. Founded in 2016 to help save Bellevue Park, the club has grown into a model of global connection and social integration.

Cardiff named as a host city for UEFA Euro 2028
Cardiff’s Principality Stadium has been confirmed as one of the host venues for UEFA Euro 2028, putting Wales firmly on the map for a major senior men’s international football tournament for the first time. Since opening in 1999, the stadium has welcomed Rugby World Cup finals, concerts by Beyoncé and Bruce Springsteen, and even wrestling extravaganzas. Now it is set to write a new chapter in its history by staging Euro 2028 matches on home soil.
We'd Like to Hear From You
By answering a few questions, we'll give you the chance to win one of three £100 prizes. By doing so you will help us improve this website and better serve your needs.
Good for you. Good for us. Teamwork!