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Themes and stories for Wales' Women's EURO 2025 
A family of Welsh football fans wearing Wales kit and smiling at the camera
Wales football fans

Themes and stories

Themes and stories for Wales' Women's EURO 2025 

A crowd of people and a Welsh flag.

The soft power of sport Welsh sportsmen and women are flying the dragon flag on a global stage.

But can sport really play a role in how Wales projects itself to the world? Laura McAllister, Professor of Public Policy and the Governance of Wales at Cardiff University, thinks so. Professor McAllister is a former Wales international footballer and team captain, and is deputy chair of UEFA’ Women's Football Committee. She looks at the global picture of Welsh sportspeople performing internationally.
A crowd of people cheering at a football match, with a Welsh flag flying amidst them in the stadium seating

Wrexham AFC’s rise to stardom Hollywood loves a good story. 

Hollywood loves a good story. Welsh football club Wrexham AFC is writing a new chapter in its long and turbulent history, scripted by an unlikely duo: A-list actors Ryan Reynolds and Rob McElhenney.
An image of a range of Welsh and LGBTQIA+ flags being held by Welsh sports fans

Building a Rainbow Wall in Wales The future of diversity in Welsh football

Tracy Brown is a senior member of Wales’ Rainbow Wall – a welcoming community of loyal LGBTQ+ football supporters. Driven by our country’s championing of community, talks about the challenges of campaigning for equal rights and to make games more enjoyable and accessible for all supporters.
The Wales football team on top of their tour bus waving at crowds below.

Wales’ long relationship with the round ball A brief history of Welsh football

From shock World Cup runs to a total ban on games, the history of football in Wales has served up more drama than a penalty shootout. Nick Jones, part of the team behind the Football Museum of Wales, leads us through a brief history of Welsh football. 
A red illustration line drawing of a woman shaving her hair

A musical celebration of the Ewros with Merched yn Gwneud Miwsig

To celebrate that the Welsh women's national team, our girls, have reached the Ewros for the first time ever, Merched yn Gwneud Miwsig have put together some playlists to soundtrack your watch parties. So grab your mates and join us in music to celebrate this historic moment!
Dancers in traditional Welsh dress with large oversized hats, in mid-performance

Reclaiming the Het Gymreig: how a national symbol got its edge back The radical revival of the Welsh women’s hat

The traditional Welsh women's hat, known as the het Gymreig, is experiencing a vibrant resurgence, embraced by contemporary Welsh musicians and artists who are reimagining it as a striking symbol of cultural pride, resistance, and identity.
A close up image of Laura McAllister

Wales – a footballing nation How football etched itself into Wales' national identity

A captain of the Welsh international football team during the 1990s and early 2000s, Laura McAllister is now deputy chair of UEFA’s Women’s Football Committee and a Board Director at the Football Association of Wales Trust, as well as Professor of Public Policy and the Governance of Wales at Cardiff University. Laura shares her views on how football has firmly etched itself into Welsh identity, the importance of managing the growth of the game in the country, and how the sport can help sell Wales to the world.
A chilled storage unit full of wheels of Welsh cheese

Links between Wales and the Netherlands Exploring the deep connections between the two nations

Explore the deep connections between the two nations, which feature Royal visits, wartime heroism, tourism links and sporting competition.
External shot of a large museum building entrance

Links between Wales and France Close connections across the water

Wales and France have a shared history that dates back centuries. Find out more about the strong cultural and commercial connections between these two proud Celtic nations.
Cardiff University's main building as shown from the outside on a bright sunny day

The links between Wales and Germany A partnership of business, culture and beer

From slate and coal to Bavarian lager, supermarkets, soccer stars and cutting-edge scientific research, the two nations share a long history of trade and cultural exchange – and some surprising connections.
The Swiss football team on the pitch in their kits.

The Welsh charity supporting a young Swiss female football team

Gôl Cymru, the Welsh football supporters' charity, is backing a Swiss under 12 girls' football team ahead of Women's EURO 2025. Known for supporting children through football wherever Wales play, the charity recently donated kit and equipment to help the young Swiss players enjoy the game and feel part of the tournament.
A man with a beard and tattooed arms wearing a Welsh bucket hat and a Welsh football strip, smiling at the camera

A classic symbol of Welsh football fan culture Celebrating the bucket hat

The bucket hat is an unmistakeable emblem of Welsh football fan culture. In a sea of supporters, it serves as a badge of identity for members of the Red Wall - the passionate fans who rally behind Team Cymru.
Club founder Delwyn Derrick standing on a football pitch while a game takes places behind him

Meet Bellevue FC: an award winning, multi-ethnic and inclusion-focused football club

Bellevue FC in Wrexham has become a vibrant hub for inclusion, welcoming players from over 30 countries and offering asylum seekers and migrants their first sense of community through football. Founded in 2016 to help save Bellevue Park, the club has grown into a model of global connection and social integration.
A birds eye view of the Principality Stadium.

Cardiff named as a host city for UEFA Euro 2028

Cardiff’s Principality Stadium has been confirmed as one of the host venues for UEFA Euro 2028, putting Wales firmly on the map for a major senior men’s international football tournament for the first time. Since opening in 1999, the stadium has welcomed Rugby World Cup finals, concerts by Beyoncé and Bruce Springsteen, and even wrestling extravaganzas. Now it is set to write a new chapter in its history by staging Euro 2028 matches on home soil.