Partner support funded projects

The £1 million fund was ultimately split between 16 different organisations. Each one is set to celebrate Wales’ women’s sporting success in their own way, whether it be hosting mini football tournaments, organising viewing parties for matches, or creating art murals. However, all will aim to promote interest in the women’s game, encourage increased and long-term participation in sport, and project Wales’ values around equality and inclusion.

Here’s a lowdown on the 16 organisations that benefited from the UEFA Euro 2025 Partner Support Fund and the details on the football-related projects they’re organising to support the national team at the tournament in Switzerland.

Wales’ largest national youth organisation is getting the ball rolling with the Euro 2025 celebrations by organising no less than six football-themed projects set around the tournament. All have a keen focus on boosting support for the national team, while also empowering young women to break down barriers and get involved in sport back at home.

Two of these projects revolve around something we’re famous for in Wales: singing. Jambori’r Ewros is a digital singalong event open to all primary schools in Wales, which will see up to 250,000 school children singing together in support of the women’s national football team. Meanwhile, the Euros Anthem project tasks a selection of Welsh singing stars and up-and-coming female artists with composing a new anthem to support the players at the Euros.

Professional singers participating in the project include Aleighcia Scott, a BBC radio presenter and reggae artist whose debut album was shortlisted for the Welsh Music Prize in 2024, and Rose Dattathe who rocketed to fame as the inaugural winner of Y Llais (the Welsh version of The Voice). The anthem will be one of the songs performed during the Jambori’r Ewros, with accompaniment from the participating school children.

Sticking with the theme of music, another of the Urdd’s Euros projects will see young Welsh folk musicians fly out to Switzerland during the tournament to showcase their talents. The musicians, who are all members of the Urdd, will perform at a number of events during the tournament, working in partnership with Prosiect WYTH, a group that aims to promote traditional Welsh folk dancing and clogging. The performances, including street shows before games, will bring a distinctively Welsh flavour to proceedings, and illustrate how Wales is a country that both respects its heritage and nurtures young talent.

All of the Urdd’s Euros projects dovetail neatly with the organisation’s wider #FelMerch campaign, aimed at inspiring more girls to take up sport. Hosted in October, the #FelMerch One-day Conference aims to ensure the legacy of the tournament lives on beyond the summer, with free workshops and talks from specialists in the fields of nutrition, disability sport, and wellbeing. The conference is another of the initiatives supported by the UEFA Euro 2025 Partner Support Fund, as is the project for ambassadors from the conference to make an appearance at a dedicated event in Switzerland during the tournament.

The last of the six projects is Gŵyl Chwaraeon Ewros, a rebranding of the Urdd’s national football competition, which takes place annually in May. The 2025 edition of the tournament, held in the town of Aberystwyth, was tweaked to have a greater emphasis on the upcoming Euros tournament and encouraging female participation.

Speaking about the Euros projects, Siân Lewis, the Urdd’s Chief Executive said, ‘The fact that the Welsh women's team is competing in the UEFA Women’s Euro for the first time ever presented us with a fantastic opportunity to deliver new projects that align perfectly with our #FelMerch campaign.’

‘We’re looking forward to seeing these projects inspire children and young people across Wales, giving them the opportunity to support the team, to feel proud of their Welsh heritage, and to take part in special sporting and arts events in Wales and Switzerland,’ she added.

The Urdd has been providing opportunities to young people in Wales to enjoy sporting, cultural, residential, humanitarian and volunteering experiences through the medium of Welsh since 1922. Its flagship event is the Urdd Eisteddfod, which is held annually in May and hosts competitions in disciples like poetry, singing and dancing that can be entered by those under 25 years of age.

Learn more about the Urdd and its Euros projects on the Urdd official website or via its Urdd Instagram account. Further information about the Jambori’r Ewros project is available via the Jambori dedicated resource.

Founded in 2021, OTID Entertainment is an events and digital marketing company based in Cardiff focused on delivering high-quality live experiences that celebrate diversity and empower underrepresented communities.

The venture began back when founder Osamagbe Izevbigie was a student in the University of South Wales. Responding to what he saw as an alarming lack of diversity at the Students’ Union club nights, Osama launched Afrowales, a social enterprise and cultural movement dedicated to uplifting African and Caribbean communities through music, arts, and cultural education. This venture evolved into OTID (Our Turnup Is Different) Entertainment, which now produces inclusive events, workshops, and festivals across Wales, with notable successes including the Afrowales x Black History Wales Youth Music Festival, which attracted over 2,000 attendees.

With the funding from the UEFA Euro 2025 Partner Support Fund, OTID Entertainment has launched Cymru Unleashed, a series of community-driven events focused around the beautiful game with the goal of inspiring participation in football, especially among girls and marginalised communities across Wales.

To kick things off, the organisation is set to host ten community sports workshops and mini tournaments in areas including Butetown, Grangetown and Treforest, encouraging long-term engagement in sport. These tournaments will be complemented by interactive pop-up exhibitions, co-created with schools and community partners, celebrating Welsh female athletes.

One particularly unique event will also give aspiring footballers the opportunity to meet and train with a number of professional players from the women’s game, including members of the Welsh national team.

Along with these exciting physical events, OTID Entertainment will also be celebrating Wales’ historic presence at UEFA Women’s Euro 2025 by creating a bilingual digital campaign and VR experience that delves into Welsh sporting heritage, aimed at reaching over 100,000 global viewers.

Speaking about the plans for Cymru Unleashed, Project Lead, Osamagbe Izevbigie, said, ‘This project is about more than football – it’s about reclaiming space, visibility, and pride for communities that are often underrepresented in Welsh sport. Cymru Unleashed gives us the platform to tell powerful local stories, through a lens of empowerment, creativity, and unity.’

While OTID’s project aims to generate hype around Wales’ inaugural appearance at the women’s Euros this summer, there is also an ambition to ensure that the feelgood factor around women’s football lasts long after the final game ends at the tournament. As such, OTID is set to organise legacy-building initiatives, such as annual events and a digital archive to preserve stories and connect with future generations.

Even with the tournament yet to get started, the organisation has already noticed an uptick in interest from young girls wanting to participate in footballing activities.

Speaking on this point, Bamidele Ebor, one of OTID Entertainment’s Community Partners, said, ‘We’re already seeing the impact. Young girls are not just turning up to play – they’re beginning to see themselves as part of the future of Welsh football.’

Learn more about the project on the official Cymru Unleashed website, or follow along with OTID Entertainment’s work on their OTID official website and OTID Instagram account.

The Boys’ and Girls’ Clubs of Wales has a long and colourful history of working in Wales that begins way back in the early 1920s in the coal mining towns of the South Wales Valleys.

In those days, it was common for boys as young as 14 to begin a career in the mines. It was a gruelling routine, made even tougher by a distinct lack of activities for the boys to indulge in once their shifts underground were over.

Seeking to change this, two friends, Captain John Glynn-Jones and David Davies, set about creating a series of clubs that could organise sporting and leisure activities to fill the boys’ free time, while also benefiting health, fostering friendships and creating a strong sense of community.

In 1922 the first Boys’ Club, as the organisations were then known, was established in the town of Treharris, in the county of Merthyr Tydfil, with additional clubs popping up in surrounding mining towns. These clubs were led by dedicated youth workers, creating a community-focused operation unparalleled in scale elsewhere in Britain at the time.

The clubs were officially opened to girls in 1991 (though many of the clubs already counted females among their members), when the organisation was rebranded as the Welsh Federation of Boys’ and Girls’ Groups. Today it serves as one of the foremost voluntary youth organisations in Wales with more than 200 individual clubs.

To celebrate Wales appearance at UEFA Women's Euro 2025, the organisation, in partnership with the Coalfield Regeneration Trust and Challenge Wales, has launched the ‘Her Goal’ project.

The core of the project will see a number of football activity days taking place across Wales. These sessions aim to offer an entry point into the game for young girls who might never have tried the sport, as well as providing a space for those already acquainted with the round ball to improve their skills, meet new people and grow their confidence. One of these sessions will specifically be targeted at girls with disabilities to encourage inclusivity in the sport.

Of course, part of the fun of football is spectating as well as playing, and to this end, the organisation is set to host ten community watch parties during the group stage of the tournament. This will involve the organisation’s individual clubs opening their venues to their community, serving food and drinks, and creating a welcoming setting to watch Wales battle it out in Switzerland.

Speaking about the project, Grant Poiner, CEO of Boys’ and Girls’ Clubs of Wales, said, ‘Her Goal is about more than just football – it’s about giving young women the confidence, space, and platform to lead, to play, and to thrive. We’re proud to be part of something that shines a light on their potential.’

The project also includes activities not specifically related to football. This includes two one-day sailing experiences taking place in October that will challenge a group of young women to work together to crew a vessel, and a youth exchange programme, where young girls from Wales will visit former coal mining communities in southern Germany, culminating in a trip to Switzerland to watch a Wales game during the tournament.

Keep up to date with the project, including details about the upcoming youth exchange programme, on the BGC official website and BGC Wales Instagram account.

While many would look at a dilapidated old bowls pavilion and see an eyesore, the creative folks behind Grange Pavilion instead saw an opportunity: transforming the disused space into a thriving venue of learning and leisure activities and creating a central hub for the local community.

Since 2020, the beautifully-renovated space in the Grangetown neighbourhood of Cardiff has been used for all manner of activities, from sewing groups to Bollywood fitness sessions. Crucially, it also serves as the headquarters of the Grange Pavilion Youth Forum, which supports young people aged 14-25 by hosting business forums, running sports clubs and organising university visits, among other activities.

And it’s the Grange Pavilion Youth Forum that will take the lead on a new project to celebrate Wales’ participation at the Euros this summer, which focuses on inclusion and breaking down barriers that prevent young girls, particularly from the BAME community, from enjoying sport.

To do this, the Youth Forum will be facilitating football sessions at schools in the Cardiff area, making the game accessible to local children from all backgrounds and showcasing how the sport can also be used to gain crucial life skills, like self confidence and how to work in a team with others.

When the tournament gets underway, the Youth Forum will also be organising watching parties for Wales’ matches. These will be inclusive events, with a focus on providing women and girls with a safe and comfortable space to enjoy the games with other fans.

Speaking about the plans for these watch parties, Amira, one of the coaches at Grange Pavilion Youth Forum, said, ‘Providing a safe space for women and girls has always been one of my passions, and I'm so fortunate to be able to do that through the medium of sport – and what better way to do that if not to celebrate Wales qualifying for the EUROs! I cannot wait to execute this project, and I hope the participants will love it just as much!’

A particularly unique element of the Youth Forum’s multi-faceted project is a collaboration with fashion designer Ibrahim Abdi to create inclusive merch for fans during the tournament, such as hijabs, through Abdi’s streetwear brand IBY World.

‘I feel as if I'm in such an advantageous position as I'm able to provide Welsh fan wear to women and girls to make them feel more included whilst watching a sport they love,’ said Ibrahim Abdi, speaking about the upcoming collaboration. ‘This summer is going to be epic, and I cannot wait to be a part of it!’

Learn more about the work of the Grange Pavilion Youth Forum, including updates on the upcoming Euro-themed projects, on the Grange Pavilion official website, or uncover more about the pioneering Grange Pavilion venue via their site.

Established in the Butetown neighbourhood of Cardiff in 2021, Foundation 4 Sports Coaching is a sports development and coaching organisation that aims to curtail antisocial behaviour and empower young people by running events and courses based around sport.

Such events include things like multi-sport activity camps that take place during the school holidays, supervised youth nights that keep children off the streets, after-school mentoring programmes, and female-empowerment workshops featuring inspiring guest speakers.

With funding from the UEFA Euro 2025 Partner Support Fund, the organisation’s latest project aims to use the interest around Wales’ appearance at UEFA Women’s Euro 2025 as a catalyst to break down the barriers preventing young women – particularly from Wales’s Somali, Yemeni, and South Asian communities – from participating in football.

To this end, the organisation will be running a number of female-focused football camps, within culturally and religiously inclusive spaces. These events will be accompanied by community workshops and cultural football festivals.

Speaking about the upcoming events, Mohammed, who is coordinating the upcoming project for F4SC, said, ‘This is about more than just sport – it’s about showing young women that they can be proud of their culture, their faith, and their football journey all at once. We want to make football feel like home for everyone in Wales.’

Another interesting segment of the project is F4SC’s intention to offer Football Association of Wales-accredited coaching and refereeing training to five young women, in a bid to develop diverse female role models in the game.

Hussein is one of the participants in the referee training programme and is thrilled by the prospect of working as a professional referee.

Speaking about the initiative, she said, ‘Being part of this project made me realise that football isn’t just for some people – it’s for all of us. I never thought I’d be training to become a referee, but now I see a future for myself in the game.’

The organisation will also be producing mini-documentaries and digital content around their projects, which the organisation will be sharing across their social media platforms in the lead-up to the tournament.

Keep up to date with Foundation 4 Sports Coaching’s Euros project, and other work, on their Foundation 4 Sports Instagram account.

Growing up in Cardiff, Eleeza Khan didn’t think it was possible to become a football referee. There was no one who looked like her, wearing a hijab, doing it. But, despite this, she and her sister Rosheen are now Wales’ first female Muslim referees and describe themselves as ‘football activists’.

With hopes of inspiring the next generation, Expo’r Wal Goch have produced a documentary film telling the story of the sisters’ journey into the world of professional refereeing. The film will highlight how the pair, who are also football coaches, have contributed to breaking barriers, changing perceptions and inspiring young women of all communities to participate in the beautiful game.

The new film, created with support from the UEFA Euro 2025 Partner Support Fund, is directed by Aaliyah MacKay, an up-and-coming creative talent who has previously written for productions on Channel 4 and held roles with the Royal Shakespeare Company. The documentary was shot on-location in Cardiff, the city where Eleeza and Rosheen grew up.

Speaking about the project, director Aaliyah MacKay said, ‘At the heart of this project are questions of equality, diversity and inclusion. By showing how two Muslim women have taken the initiative and challenged stereotypes, we want to show young people and men and women that there is no single footballing ‘type.’ It is not just a man’s game, it belongs to all of us.”

Expo’r Wal Goch is a social enterprise that aims to use Welsh football as a force for good in Welsh communities. Its flagship event is Gŵyl Wal Goch, an annual festival that features film, music and panel discussions, all based around football. The festival aims to explore the game's social, cultural and political power, while inspiring more people to get involved in the sport.

This last sentiment is one reflected strongly in the message at the heart of the documentary, as one of the film’s stars, Rosheen, notes, ‘In South Asian culture you don’t see many men or women in football and we want to create a legacy in the game and inspire people like us to take part in football and take a lead role.’

Releasing ahead of Wales’ women’s first appearance at a major international tournament, the film will be screened widely across Wales, with emphasis on community settings and at football clubs, as well as at venues beyond the Welsh border.

After an initial run of shows, the film will become an ongoing educational asset for schools, colleges and the FAW to use to discuss questions of diversity and inclusion in the football ecosystem in Wales.  

To find out more about Expo’r Wal Goch’s work, as well as where and when the new film will be screening this summer, follow the Expo’r Wal Goch official Instagram.

In the ancient Welsh tradition, where bards were sent to record heroic battles and rouse and inspire combatants, Literature Wales has commissioned a Welsh poet to document Cymru’s efforts in the UEFA Women’s Euro 2025 tournament in Switzerland.

Utilising finances from the UEFA Euro 2025 Partner Support Fund, Literature Wales will send the Cymru EWRO 2025 Poet out to Switzerland in July to follow the squad to Lucerne and on to St Gallen, supporting the team as they take on the Netherlands, France and England during the group stage of the tournament.

The poet in residence will respond creatively to Cymru’s campaign, singing the team’s praises and recounting experiences as part of the Wal Goch (Red Wall), the title given to Welsh football supporters. It’s hoped her words will inspire the younger generation to share their support, and in turn, entertain audiences in Switzerland, Wales and the world.

The poet in residence will be officially announced on Friday 27 June, just over a week ahead of Cymru’s match against the Netherlands, and will produce 15 poems during the group stages of the tournament.

Literature Wales is a registered Welsh charity helping writers in Wales to thrive, whether that be young children scribbling their first sentences in a notebook or seasoned scribes looking to make their way in the world of professional publishing. The organisation, which supports writers of fiction, non-fiction and poetry alike, achieves this aim by running creative writing classes, mentorships and retreats, as well as inspiring the next generation of wordsmiths through talks from authors at schools and community events.

Alongside this, the organisation works to inspire change in the sector as a whole, amplifying unrepresented voices to ensure the Welsh literary scene reflects the diversity of the Welsh nation. The organisation also believes in the power of words to promote positive change, whether that be on topics like inequality and the climate crisis, or improving personal well-being and strengthening community ties – the latter being an important aim of the upcoming project.

The Cymru EWRO 2025 Poet’s anthology of poems will provide a body of work that will form a legacy for EURO 2025 that promotes women’s football and the values that define Welshness. It is hoped the project will fuel interest in the sport, especially from young girls, and drive participation at all levels, while also supporting young people’s literacy by inspiring them with a new passion for reading and writing poetry.

Keep up to date with Literature Wales’ official website and Literature Wales Instagram account to see who will be named as the official Welsh bard-in-residence for the tournament, which will be announced on Friday 27 June. The poems they produce will also be shared on the organisation’s social platforms during the tournament.

While the Wales’ women’s national team are out in Switzerland working hard to break down opposition defences, the British Council are hoping to break new ground in the education sector by launching a new Euros-themed classroom resource that demonstrates the importance of intercultural skills and multilingualism in overcoming cultural barriers and forging global careers.

Launched by the British Council Wales, in collaboration with the Football Association of Wales (FAW), The Ewro2025 classroom resource is a free, bilingual resource for learners aged nine to thirteen that uses the excitement of Team Cymru’s journey to Switzerland as a springboard to explore themes like identity, gender equality, teamwork, language learning and European culture.

Shared to schools across Wales, the UK and Europe, the resource places sport at the heart of learning, encouraging pupils to see themselves as part of a wider European story, full of shared values, diverse cultures, and boundless possibilities.

Speaking about the aims of the project, Ruth Cocks, Director of British Council Wales, said, ‘This resource brings language, culture and sport together in a way that truly connects with young people.’

‘It’s about sparking curiosity, building confidence, and inspiring pride – whether pupils are discovering a new language, engaging with football for the first time, or reflecting on their place in the world and what they could go on to achieve in the future,’ she added.

Developed with educators and input from the FAW, the pack includes interactive lessons that explore the forgotten history of women’s football in Wales – which was banned from 1922 to 1970 – and celebrates how far the game has come. Pupils can explore football-specific vocabulary, discover European languages spoken at the tournament, and reflect on gender representation and the legacy of this summer’s event.

At the launch event of the new project, former Wales captain and current UEFA Vice-President Laura McAllister, who contributed the foreword to the new resource, shared her belief that the educational tool will capitalise on this significant moment in Welsh sporting history, and encourage young girls to follow their dreams, whether in sport or in life.

‘Wales being in Switzerland this summer is a unique and historic moment – not just for women’s football, but for Cymru as a nation,’ said Professor Laura McAllister.

‘We couldn’t ask for better role models than the incredible women in red who will represent us on the European stage. This moment is about much more than sport, it’s about celebrating identity, ambition, and equality. I hope this resource inspires young people – especially girls – to be proud of who they are, to dream big, and to see how language, sport and culture can open up the world,’ she added.

This Euro2025 school resource builds on the British Council’s long-standing mission to foster connections, understanding, and trust between the UK and the wider world through the arts and education. It also offers pupils and schools an opportunity to be inspired by international collaboration and to explore further possibilities for global partnerships and cross-cultural engagement.

The resource is now available to schools across Wales, the UK and internationally. More information about the educational tool is available on the British Council’s website. For more on the work of British Council Wales, follow their British Council Wales Instagram page.

We Welsh like to travel. Some of us even venture beyond the border on a permanent basis, beginning new lives in cities right around the world, from Barcelona to Bangkok.

But, despite being a long way from the green, green grass of home, Welsh people living abroad can still find a sense of community in diaspora groups, and Clwb Creative Cymru is a leading example of what these groups can achieve.

Operating in London, Clwb Creative Cymru started life as a supper club for members of the Welsh community living in the English capital and morphed into a dynamic creative community dedicated to amplifying Welsh talent, as well as celebrating and promoting Welsh identity and culture.

The organisation achieves this by hosting regular events that bring together creatives based in the city, and further afield, to showcase their work, be it with exhibitions, film screenings or panel discussions. These events also serve as a networking space to build cross-industry links and ignite collaboration amongst the Welsh diaspora.

To celebrate Wales’ women debut appearance at the Euros, Clwb Creative Cymru have curated a special day-long event, dedicated to women breaking new ground.

The event, titled Squad Goals, will bring together leaders across sport and the creative industries in London to connect, reflect, and celebrate this historic moment – not just for Welsh women, but for all women, trans, and non-binary folk pushing boundaries and reshaping their fields. While the event is dedicated to women, it is open to all genders, and people from any country in the world to share in this important moment in Welsh sporting history.

The game plan for the day sees things kicking off with a free football session for beginners. This will be followed by a talk on ‘The Culture of Play’, a discussion on the intersection of creativity across football and culture that will be headed by a panel of trailblazers drawn from the world of football and the creative industries.

From here, the day ramps up a notch, with networking drinks, accompanied by the musical stylings of a Welsh DJ on the decks, segueing into a screening of Wales’ opening game of the tournament versus the Netherlands.

Promoting Wales to a global audience, Squad Goals will showcase Welsh talent in London, a global cultural hub, and help to reinforce the image of Wales as a dynamic and progressive nation, projecting Welsh values of equality and inclusion by celebrating female athletes and creatives during the event, as well as through online platforms.

Speaking about the upcoming event, Clwb Creative Cymru founders Dagmar Bennett and Phie McKenzie said, ‘Squad Goals isn’t just about football – it’s about changing the game and inspiring women to go for it, on and off the pitch.’

‘By bringing together creative and cultural trailblazers, we’re showing the world what Wales stands for: inclusion, courage, and unstoppable talent,’ the pair added.

Through innovative storytelling, high-profile engagement, and meaningful social impact, the project hopes to leave a lasting imprint on Welsh sport and culture, ensuring Wales’s presence at Euro 2025 is more than just competition – it’s a movement.

Learn more about the work of Clwb Creative Cymru, or purchase tickets to their Squad Goals event, on the Clwb Creative Cymru Instagram.

The goal of Gogledd Cymru Actif North Wales is simple: to get everyone in North Wales moving more.

Despite the health and wellbeing benefits that come with exercise, statistics show that in the north of Wales fewer people than ever are spending time being active.

Gogledd Cymru Actif North Wales works to reverse this trend by promoting and supporting clubs and activity providers, working to secure funding for the fitness sector in the region, and removing obstacles that may stop individuals from living a more active lifestyle.

With the aim of utilising the excitement and interest generated by Wales’ qualification for Euro 2025, Gogledd Cymru Actif North Wales will be organising 12 community festivals running during the run up to – and throughout – the tournament in Switzerland. These events, held in areas identified as having populations with low active lifestyles, will help to inspire younger members of the community, particularly girls and young women, to try football for themselves.

While also serving as a general celebration of Welsh success on the international sporting stage, these events, spread right across the six counties of North Wales, will also provide a touchstone for the organisation to engage further with these communities on a face-to-face basis.

The team will work to identify the challenges and barriers people living in these areas face to living a more active lifestyle (as well as areas where there is room for opportunities to promote sport and exercise), and use this to co-develop a plan to support the communities in becoming more active in the long term. The result will be a five-week long programme of events, decided upon by the community, that helps to improve the lives and well-being of the people living there.

The organisation will continue to support these communities through upskilling local people and providing resources to promote further activity sessions locally, with the ambition to create at least one new regular activity at each of the 12 locations, led by local people and organisations.

Speaking about the upcoming projects, a spokesperson for Gogledd Cymru Actif North Wales said, ‘The UEFA Women’s EURO 2025 Partner Support Fund enables Actif North Wales to harness the power of football to inspire real, lasting change in communities facing the greatest inequalities. By working alongside local partners and communities, we’re not only celebrating the success of our national team, we’re building a legacy of inclusion, wellbeing, and opportunity for future generations.’

Learn more about Gogledd Cymru Actif North Wales’ ambitions to create a healthier Wales on the Gogledd Cymru Actif official website, or follow their progress on their Gogledd Cymru Actif Instagram account.

While most of us enjoy a kick about for fun and exercise, the sport can actually help to rebuild lives, a concept that is at the heart of what Street Football Wales is all about.

Founded in 2003, the Welsh charity helps people who have been socially isolated and excluded, by providing an open, inclusive and safe environment to play football, make friends and build self-confidence, as well as offering general support.

The organisation is headquartered in the Welsh capital, Cardiff, but has expanded its reach across South Wales, running drop-in football sessions in Swansea, Merthyr Tydfil and Haverfordwest, while also hosting an event in Rhyll in North Wales. These are open to anyone but are focused on supporting those who face barriers to playing mainstream football, including people experiencing homelessness, refugees, recent prison leavers and those with poor mental health. The organisation is also a national partner for the Homeless World Cup – a global event that empowers those who have experienced homelessness, while working to end the social issue of people sleeping on the streets.

Street Football Wales will be using financing from the UEFA Euro 2025 Partner Support Fund to fund three key projects.

The first is the creation of a Street Football Wales women’s team to join the Cardiff Women’s five-a-side league. This offers those who enjoy Street Football Wales sessions the opportunity to play the sport in a more structured and competitive environment, while still being part of the inclusive, supportive community that defines their work. Along with offering a chance for technical improvement on the pitch, competing in a regular league will provide participants with additional feelings of confidence, motivation, and belonging, while also fostering a greater sense of teamwork, accountability, and resilience – qualities that extend far beyond the pitch.

In tandem with this, the organisation is set to begin delivering bespoke women-only sessions in the town of Haverfordwest, Pembrokeshire. The mixed football sessions in the town have welcomed a growing number of female participants, and the charity wants to build on this further by creating a comfortable, empowering environment where even more women and girls feel confident to get involved, regardless of experience or ability.

Finally, the organisation is set to launch its first women-only tournaments, bringing together players from across the South Wales area to play together. These tournaments will provide a supportive space for women to compete, socialise, and showcase their progress, and grants female participants the chance to enjoy the sense of achievement, visibility, and team spirit that comes with taking part in larger, organised competitions.

Speaking about Street Football Wales creating a five-a-side team, one of the charity’s regular players said, ‘I’m really excited to get started and be part of the new women’s five-a-side league in Cardiff. It’s such a great opportunity to play regularly, meet new people, and just enjoy the game. I’m really grateful this project is being supported by the Welsh Government – it’s amazing to see more investment in women’s sport.’

Along with these three projects, the charity has also taken a women’s team to Switzerland to compete in the Street Football Euros, celebrating the upcoming Women’s European Championships.

Learn more about the work of Street Football Wales, or discover how to get involved in one of their regular sessions, by visiting the Street Football Wales official website.

The Welsh language television channel, S4C will become the broadcasting home of the Wales football team while they’re out in Switzerland.

The broadcaster has announced it will be providing comprehensive coverage of the Welsh team’s time at the tournament, with every Welsh game broadcast live on the TV channel, as well as on its online on-demand service, S4C Clic, and BBC iPlayer.

The live matches will be supplemented by a swathe of programmes focused around the team, from reports giving an insight into the atmosphere out in Switzerland to the showing of documentaries that chart the turbulent history of women’s football in Wales.

A special programme about the Wales Women’s Euro Singalong, Jambori’r Ewros, will also be shown on the morning of Wales’ opening match of the tournament against the Netherlands on 5 July. The Singalong is a Wales-wide event that brings together school children to sing and celebrate the national team’s success – organised by The Urdd, in partnership with the Football Association of Wales, S4C, Boom Plant and BBC Cymru Wales, supported by the Welsh Government’s UEFA Euro 2025 Partner Support Fund.

This schedule all forms part of S4C’s AmdanHi (About Her) campaign, which supports the Wales women’s team and aims to inspire more women and girls to take part in sports.

Speaking about the upcoming tournament, Sioned Dafydd, who will front S4C's coverage of the Euros, said, “It’s a very, very proud moment for me personally. I’ve grown up watching football and presenting the Euros live from Switzerland on S4C is definitely going to be a career highlight for me.’

‘It’s going to be special because it’s another historic tournament on S4C. Qatar was historic for the men because that was the first time they’d qualified for the World Cup since 1958 and now we’re seeing even more history in the making with the women, as they compete in their first major tournament,’ she added.

As part of the AmdanHi campaign, S4C will also be running a sports commentary talent nurturing programme, utilising finances from the UEFA Euro 2025 Partner Support Fund. This aims to encourage women to consider a career in sports commentary by offering training courses to develop their skills, working towards addressing the current under-representation of women in the world of sports media.

Along with the training scheme, which will feature input from well-known industry figures, S4C will also work to ensure that more women receive work experience in the sector, while continuing to create role models that can inspire future generations to consider a career in broadcasting.

Learn more about what the broadcaster has planned during the tournament on the official S4C website and S4C Instagram channel.

A vital lifeline for Welsh artists, Wales Arts International is the international agency of the Arts Council of Wales.

The organisation provides advice and assistance to those working in the art sector within Wales, as well as international artists, organisations and agencies interested in working in – or simply connecting with – the Welsh arts space. The organisation’s ultimate ambition is to nurture Wales’ international artistic, creative and cultural potential in a way that is fair to people and the planet.

And what better stage to showcase Wales’ artistic flair than a major international football tournament?

Supported by the Welsh Government’s UEFA Euro 2025 Partner Support Fund, Arts Council of Wales’ Team Cymru International Cultural Programme aims to celebrate Welsh culture on a global stage during UEFA Women's EURO 2025.

The programme includes the opportunity for up-and-coming Welsh musical artists to perform out in Switzerland during the tournament, as well as in dedicated fan zones back in Wales, exposing international audiences to Welsh music. Workshops will also help these musicians to develop their skills, and will also be open to artists from the tournament’s host nation, promoting further collaboration opportunities in the future.

Back in Wales, work will be done to develop a Cultural Values statement through a WAI-led workshop for Team Cymru partners. This, in essence, will provide a list of statements that define what Wales is all about, showcasing our nation to the outside world as one that is welcoming, inclusive, proudly bilingual, and environmentally conscious.

For something more visual, the organisation's project will also see the creation of a pitch mural honouring Wales star Jess Fishlock in her hometown of Cardiff. This project will be led by local artist Regan Gilfli and will involve and inspire local children and young people.

In collaboration with Cardiff-based company Orchard Media, the project will also capture content in Wales and Switzerland, which will be used in wider digital campaigns around female sport plus future international tournaments like Euro 2028.

Learn more about the work of Wales Arts International and their upcoming project on their official WAI website and WAI Instagram account.

Since 1876, The Football Association of Wales (FAW) has served as the governing body for football in Wales, with responsibility for overseeing and developing the sport across all levels, from grassroots community clubs to the national teams. Through its various subsidies, the FAW runs training courses, conferences and charity foundations, the latter focused on creating fit-for-use football facilities in Wales.

As you might expect, the FAW is working on many projects and initiatives to celebrate the success of the women’s national team reaching the Euros for the very first time, with three of these being made possible with funding from the UEFA Euro 2025 Partner Support Fund.

The first is a cultural engagement programme that sees the organisation enlisting the help of Welsh creatives to produce a number of works that drum up support for the women’s team out in Switzerland. This includes murals in communities where Cymru players were born and began their footballing journeys – as a nod to the importance of the grassroots game in Wales – and the erecting of art installations in Welsh cities, bringing communities together and heightening interest in the upcoming tournament.

Two further projects will focus on the legacy of the tournament. The first revolves around the creation of a dedicated Women's Coaching Network, facilitating connection and support among female coaches. In conjunction with this, the FAW is set to offer subsidised coaching courses to remove financial barriers, and deliver Women's Only/Female Game Courses, tailored to the specific needs and nuances of coaching within the women's game. It is hoped these initiatives will cultivate a generation of highly skilled female coaches, establishing a sustainable foundation for the future of women's football.

In a similar vein, the last of the three projects benefiting from the Welsh Government’s partner fund is focused on dramatically increasing the number of women and girls participating in football refereeing across Wales. The project will aim to achieve this by creating more accessible entry points into the refereeing pathway, such as through taster sessions at schools and clubs, as well as leveraging the successes of high-profile Welsh female referees to dispel misconceptions and showcase refereeing as an attainable career for all. Mentoring programmes, pairing new referees with experienced pros, and bespoke workshops around required skills to make it as a top referee will also feature as part of the project.

Learn more about the work of the FAW, as well as further details of their upcoming projects, on the FAW website.

Based in the town of Ruthin, in North Wales, Alaw is a one-stop shop for content creation, digital marketing and event management.

Since 2021, the company has helped to bring to life a number of large-scale events, particularly within the Welsh music scene, with notable successes including Immersed Festival, a Cardiff-based festival dedicated to rising talent (both on the stage and behind the scenes), and Sesiwn Fawr Dolgellau, a folk-themed music weekend that brings thousands of people to the town of Dolgellau in North Wales.

This summer, however, the organisation will turn its attention to football, creating a series of events to bring people together in support of the Welsh national team.

With financial support from UEFA Euro 2025 Partner Support Fund, the company will assist in curating watch parties for Wales’ matches at the tournament, hosted in community venues around the country. These events, which will take place across nine different venues in total, will also incorporate other cultural activities, including female-led gigs in the evenings.

Additionally, a smaller fund will support cultural events in community centres, pubs, arts centres, and grassroots football clubs to ensure widespread celebration of both the arts and Cymru's female footballers.

Learn more about Alaw’s work on the Alaw official website.

Founded in 1980, Ashoka’s ambition is to create a world where all citizens can contribute to change in positive ways.

The organisation aims to do this by identifying entrepreneurs who are having a positive impact through their work and supporting them, both via funding and mentorship, ultimately webbing together a network of organisations – incorporating individuals, schools and businesses – that can help to shift mindsets and catalyze changemaking for the good of society.

Additionally, the organisation focuses on preparing the next generation to navigate this rapidly-changing world by ensuring all young people have the critical skills they need to become what the organsiation terms “a changemaker”.

Harnessing the excitement around Wales women’s national football team reaching their first major international tournament, Ashoka has launched a new project that aims to position Wales as a global leader in gender equity in sport and foster greater participation in football across the country, as well as in the other 90 or so countries where Ashoka is present.

The organisation intends to achieve this by working with key stakeholders to generate a gender-equity framework that influences policy, governance, leadership and grassroots initiatives globally, ensuring young girls face no barriers to participating in organised sport.

This initiative will be aided by a “changemaker film series” focused on female role models in football. The films will serve to inspire young girls to give the sport a go, both now and in the future, ensuring the tournament creates a lasting legacy around inclusivity in sport across Wales and beyond.

Learn more about Ashoka’s work on the organisation’s Ashoka website.