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Bird's eye view of a large old castle
Castell Biwmares/Beaumaris Castle

Key facts and useful information

Wales is a distinctive part of the UK. With its own character, culture and way of life – thousands of years in the making, and continually evolving.

About Wales

Wales.com aims to promote Wales to the world. Wales is a great place to live, study, work and do business and the Wales.com website and associated social media shows the world what we can offer.
Find out about the population, climate, symbols, national anthem and more interesting facts and information about Wales.

VisitWales.com is the national tourism marketing website for Wales aimed at a wide-range of English speaking audiences globally. This website is run by a team team within Welsh Government responsible for the development and promotion of the visitor economy in Wales. 
Our main aim is to encourage people to come on holiday here, because Wales is amazing! We also want to grow tourism and support the industry, focusing on Wales’ strengths. Wales offers world-leading adventure, creative culture and language and outstanding, protected landscapes – and a place that wants to look after them for future generations.

Visit Wales also has a dedicated Welsh language website, Croeso.Cymru and a German language site, VisitWales.com/de. Each website has been specifically produced to meet the needs of these different audiences.

Research, insights and figures

Research carried out by our team is published on the Welsh Government’s website:
gov.wales/wales-tourism-performance 

If you have any specific research requests please email us at tourismresearch@gov.wales and we’ll do our best to help.

Zip World, Blaenau Ffestiniog, North Wales

Brand and campaigns

Our marketing campaigns aim to build and enhance on our well-established and well-supported Cymru Wales brand. Our brand is rooted in the concept of ‘Bro a Byd’ – i.e. that we can excel in Wales when local meets global in a way that feels authentic, creative and alive.

The brand strategy is clear, short and simple and centres on the following core objectives. Our brand and all associated activity should seek to:

  • Elevate our status
  • Surprise and Inspire 
  • Change perceptions
  • Do good things
  • Be unmistakably Wales

Find out more about the Cymru Wales Brand.

A dam in the Elan Valley, Powys.
Elan Valley, Powys, Mid Wales

Award-winning Wales

Wales is often named in top lists of places to visit and has won a number of destination awards.

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